Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2024)

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The Vertical Video Phenomenon on Social Media in Digital Era

Authors
Adityo Baskoro Hardoyo1, *, Irwan Tarmawan2, Dini Amalia Lathifah3
1Department of Graphic Design, Faculty of Design, Universitas Komputer Indonesia, Jalan Dipati Ukur, 102-106, Bandung, Indonesia
2Department of Visual Communication Design, Faculty of Design, Universitas Komputer Indonesia, Jalan Dipati Ukur, 102-106, Bandung, Indonesia
3Department of Visual Communication Design, Faculty of Design, Universitas Komputer Indonesia, Jalan Dipati Ukur 102-106, Bandung, Indonesia
*Corresponding author. Email: adityo.bhardoyo@email.unikom.ac.id
Corresponding Author
Adityo Baskoro Hardoyo
Available Online 5 August 2024.
DOI
10.2991/978-2-38476-269-9_5How to use a DOI?
Keywords
Content; Phenomenon; Platform; Social Media; Vertical Video
Abstract

Amid the explosion of social media and changing user behavior, vertical video has emerged as one of the phenomena that is most influencing the way we share and consume content on digital media. This article explores the impact of vertical video on media platforms such as Tik-Tok, Instagram, and YouTube. It also reviews why this video format has gained such popularity, from user convenience to the drawbacks of vertical video. The success of vertical video is due not only to user convenience, but also to its ability to quickly capture attention, facilitate content creativity, and provide a more up-close and personal viewing experience. This article recognizes impact the role of vertical video in redefining the social media experience and provides an outlook on future developments in an increasingly digitally connected world.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
5 August 2024
ISBN
978-2-38476-269-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-269-9_5How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Adityo Baskoro Hardoyo
AU  - Irwan Tarmawan
AU  - Dini Amalia Lathifah
PY  - 2024
DA  - 2024/08/05
TI  - The Vertical Video Phenomenon on Social Media in Digital Era
BT  - Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2024)
PB  - Atlantis Press
SP  - 40
EP  - 46
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-269-9_5
DO  - 10.2991/978-2-38476-269-9_5
ID  - Hardoyo2024
ER  -