Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2024)

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The Effect of Intensity of Access to @Explorebandung Instagram Content on the Decisions to Visit Tourist Destinations

Authors
Desayu Eka Surya1, *, Salma Andeyani2
1Communications Sciences, Faculty of Social and Political Sciences, Universitas Komputer Indonesia, Jl. Dipatiukur No.112-116, Kota Bandung, 40132, Indonesia
2Communications Sciences, Faculty of Social and Political Sciences, Universitas Komputer Indonesia, Jl. Dipatiukur No.112-116, Kota Bandung, 40132, Indonesia
*Corresponding author. Email: desayuekas1012@email.unikom.ac.id
Corresponding Author
Desayu Eka Surya
Available Online 5 August 2024.
DOI
10.2991/978-2-38476-269-9_2How to use a DOI?
Keywords
Content Access Intensity; Visiting Decision; @explorebandung
Abstract

The study aimed to determine the effect of Instagram content access intensity on the visiting decisions of @explorebandung account followers. Variable X (Instagram Content Access Intensity) is measured through Frequency and Duration, while variable Y (Visiting Decisions) includes Attention, Interest, Desire, and Action. The quantitative survey method was used with a population of 904,395 thousand and a sample of 100 respondents through the Random Sampling technique. Data was collected through Internet Searching, Literature Study, interviews, questionnaires, and field documentation. Results showed a strong influence of frequency (34%) and Duration (15.6%) on Visiting Decision and significance on other Visiting Decision indicators. Conclusion: Instagram Content Access Intensity has a significant effect on Visiting Decisions. Suggestions for @explorebandung are to pay attention to content that strengthens information and follower trust and to update information accurately. Future research is recommended to consider other variables and refer to relevant literature.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
5 August 2024
ISBN
978-2-38476-269-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-269-9_2How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Desayu Eka Surya
AU  - Salma Andeyani
PY  - 2024
DA  - 2024/08/05
TI  - The Effect of Intensity of Access to @Explorebandung Instagram Content on the Decisions to Visit Tourist Destinations
BT  - Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2024)
PB  - Atlantis Press
SP  - 4
EP  - 12
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-269-9_2
DO  - 10.2991/978-2-38476-269-9_2
ID  - Surya2024
ER  -