Study of Cultural Transformation Based on the Hatsune Miku–Vocaloid Phenomenon

DOI

10.2991/assehr.k.200108.014How to use a DOI?

Keywords

Digitarian, Cultural Transformation, Body Image, Spectacle Society

Abstract

This paper reports my in-depth literature study and observation on digitarian generation as a dominance culture actors in the present time. The purpose of this study is to describe indications of cultural transformation in the past and the current digital era. This millennial generation has a great dependence on digital technology. In fact, digital technology innovation has a tremendous role in the formation of the pattern of life and mindset in present society. The fact leads us to another fact on the emergence of the Vocaloid phenomenon as the implication of the rapid growth of digital technology, which now becoming a major breakthrough in the creative industry area in almost all countries in the world. This research used a qualitative descriptive study. In this article, Hatsune Miku, the Vocaloid, is an interesting cultural phenomenon to be observed from the tendency of the increasingly solid status of digitarian society as a spectacle society, with the activity of ‘seeing and being seen’ as its superior character. This condition is interesting to review based on the theory of cultural transformation, especially the problem of body image. The impact of this research is the knowledge of the role of technology in a mass of the character of its society, the spectacle community.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tiara Isfiaty
PY  - 2020
DA  - 2020/01/10
TI  - Study of Cultural Transformation Based on the Hatsune Miku–Vocaloid Phenomenon
BT  - Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)
PB  - Atlantis Press
SP  - 64
EP  - 66
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200108.014
DO  - 10.2991/assehr.k.200108.014
ID  - Isfiaty2020
ER  -