Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)

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Visual Communication Morphology Study in Stall Banner of Street Vendors in Lamongan

Authors
Gema Arifrahara
Corresponding Author
Gema Arifrahara
Available Online 10 January 2020.
DOI
10.2991/assehr.k.200108.017How to use a DOI?
Keywords
Visual, Morphology, Tent Stalls, Visual Identity
Abstract

The tent stalls are one of the small merchant businesses in Indonesia to survive the current economic hipness. Migrating to the city by opening a large roadside field is a trader’s strategy to get customers. This research aims to discover the uniqueness of street vendors through visual analysis of visual identity as a symbolism of resistance to modern visual development. This research pays more attention to the visual side, especially in the banner of the tent stall typical of Lamongan, East Java. The method used in a qualitative descriptive that took 50 samples of tent stalls of visual form or morphology materialized. The results of this research indicate the power of visual identity with morphological forms that are depicted realistically in the banner of Lamongan’s tent stalls. The distinctive visual identity of each banner of the typical tent stall of Lamongan has existed since the beginning of the regional traders came to town. To date, it remains preserved and maintained as a form of identity as well as a form of resistance to modern commercial visuals. The results of this research became one of the sources of a study highlighting the distinctive vernacular of Lamongan to know the visual development of a country.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 January 2020
ISBN
978-94-6252-883-3
ISSN
2352-5398
DOI
10.2991/assehr.k.200108.017How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Gema Arifrahara
PY  - 2020
DA  - 2020/01/10
TI  - Visual Communication Morphology Study in Stall Banner of Street Vendors in Lamongan
BT  - Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Humanities and Social Sciences Track (ICOBEST-HSS 2019)
PB  - Atlantis Press
SP  - 75
EP  - 79
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200108.017
DO  - 10.2991/assehr.k.200108.017
ID  - Arifrahara2020
ER  -