Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Economics, Business and Management Track (ICOBEST-EBM 2024)

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Business Ecosystem Model in Sustainable Small Business Success

Authors
Sri Dewi Anggadini1, *, Deden Abdul Wahab Sya’roni2, Rio Yunanto3, Dedi Sulistiyo Soegoto4, Achmad Rosyad5, Egi Fahrana6
1Department of Accountancy, Faculty Economic and Business, Universitas Komputer Indonesia, Bandung, Indonesia
2Department of Masters Management, Faculty Economic and Business, Universitas Komputer Indonesia, Bandung, Indonesia
3Department of Computerized Accounting, Faculty of Engineering Computer and Science, Universitas Komputer Indonesia, Bandung, Indonesia
4Department of Masters Management, Faculty Economic and Business, Universitas Komputer Indonesia, Bandung, Indonesia
5Office of Cooperatives and Small Business West Java Province, Bandung, Indonesia
6Universitas Komputer Indonesia, Bandung, Indonesia
*Corresponding author. Email: sri.dewi@email.unikom.ac.id
Corresponding Author
Sri Dewi Anggadini
Available Online 29 July 2024.
DOI
10.2991/978-94-6463-465-5_12How to use a DOI?
Keywords
Creativity; Innovation; Entrepreneurship Knowledge; Business Success
Abstract

This study aims to determine the extent to which creativity, innovation, and entrepreneurship influence the business success of small business owners. Utilizing a verification method, the research involved distributing questionnaires to 60 respondents who are small culinary business owners, and applying multiple linear regression analysis for data examination. The findings reveal that neither creativity nor innovation individually have a significant impact on the success of small businesses. However, entrepreneurial knowledge demonstrates a positive and significant effect on business success. Moreover, when evaluated collectively, creativity, innovation, and entrepreneurial knowledge together exhibit a substantial and positive influence on business success. The study concludes that a business can be deemed successful when it possesses high levels of creativity, continuous product innovation, and comprehensive entrepreneurial knowledge, all of which contribute to sustained business success over time.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Economics, Business and Management Track (ICOBEST-EBM 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
29 July 2024
ISBN
978-94-6463-465-5
ISSN
2352-5428
DOI
10.2991/978-94-6463-465-5_12How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sri Dewi Anggadini
AU  - Deden Abdul Wahab Sya’roni
AU  - Rio Yunanto
AU  - Dedi Sulistiyo Soegoto
AU  - Achmad Rosyad
AU  - Egi Fahrana
PY  - 2024
DA  - 2024/07/29
TI  - Business Ecosystem Model in Sustainable Small Business Success
BT  - Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Economics, Business and Management Track (ICOBEST-EBM 2024)
PB  - Atlantis Press
SP  - 136
EP  - 148
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-465-5_12
DO  - 10.2991/978-94-6463-465-5_12
ID  - Anggadini2024
ER  -