Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Economics, Business and Management Track (ICOBEST-EBM 2024)

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Leveraging Environmental, Social, and Governance Perspectives for Enhancing Marketing Strategies in Indonesia’s Small to Medium Enterprises Across Digital Platforms

Authors
Ajeng Oktavianti1, *, Ikbal Alpian2, Arif Mudzaki3, Etty Savitri4
1Department of Digital Business, Faculty Management and Business, Universitas Teknologi Digital Indonesia, Banguntapan, Indonesia
2Department of Digital Business, Faculty Management and Business, Universitas Teknologi Digital Indonesia, Banguntapan, Indonesia
3Department of Digital Business, Faculty Management and Business, Universitas Teknologi Digital Indonesia, Banguntapan, Indonesia
4Department of Digital Business, Faculty Management and Business, Universitas Teknologi Digital Indonesia, Banguntapan, Indonesia
*Corresponding author. Email: ajeng.oktavianti@students.utdi.co.id
Corresponding Author
Ajeng Oktavianti
Available Online 29 July 2024.
DOI
10.2991/978-94-6463-465-5_2How to use a DOI?
Keywords
MSME; ESG; Digital Marketing Strategy; Digital Platform
Abstract

The purpose of this study is to develop an innovative digital marketing strategy for Micro, Small and Medium Enterprises (MSMEs) in Indonesia by considering Environmental, Social and Governance (ESG) aspects. This research method uses literature reviews, on researchers applying the same approach and competitor analysis on some companies or brands’ marketing strategies, to identify effective and sustainable digital marketing strategies on digital platforms. The research shows that integrating ESG factors in digital marketing strategies can enhance the competitiveness of Indonesian MSMEs. Competitor analysis includes platforms, sales channels, continuous improvement practices, and changes in digital sales strategies of leading Indonesian companies. The study concludes that adopting aggressive, environmentally friendly online marketing strategies can boost MSME profitability in the digital era. The findings aim to significantly contribute to the development of MSMEs, strengthen the economy, and promote environmental sustainability in Indonesia.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Economics, Business and Management Track (ICOBEST-EBM 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
29 July 2024
ISBN
10.2991/978-94-6463-465-5_2
ISSN
2352-5428
DOI
10.2991/978-94-6463-465-5_2How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ajeng Oktavianti
AU  - Ikbal Alpian
AU  - Arif Mudzaki
AU  - Etty Savitri
PY  - 2024
DA  - 2024/07/29
TI  - Leveraging Environmental, Social, and Governance Perspectives for Enhancing Marketing Strategies in Indonesia’s Small to Medium Enterprises Across Digital Platforms
BT  - Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Economics, Business and Management Track (ICOBEST-EBM 2024)
PB  - Atlantis Press
SP  - 4
EP  - 26
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-465-5_2
DO  - 10.2991/978-94-6463-465-5_2
ID  - Oktavianti2024
ER  -