Can Attitudes, Subjective Norms and Behavioral Control Perceptions Influence The Visitors Interest in Buying at Department Stores in Bandung?

DOI

10.2991/icobest-18.2018.56How to use a DOI?

Keywords

subjective norms, perceived behavior control, purchase intention.

Abstract

The purpose of this study is to determine consumer behavior in these case attitudes, subjective norms, perception of control behavior, and buying interest of Mall customers, as well as to determine the effect of consumer behavior in these regard, subjective norms and perceptions of behavioral control on buying interest. This research uses descriptive and verification methods. The analytical method used is a method of multiple regression analysis, using primary data by distributing a series of questionnaires to department store visitors in Bandung. Samples were taken using simple random sampling with a sample of 90 people from the population of 870. This study found that attitudes, subjective norms and perception of behavioral control have a significant effect on purchase intentions both partially and simultaneously.E28

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Raeni Dwi Santy
AU  - Mirna Mirna Zulianti
PY  - 2018/11
DA  - 2018/11
TI  - Can Attitudes, Subjective Norms and Behavioral Control Perceptions Influence The Visitors Interest in Buying at Department Stores in Bandung?
BT  - Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)
PB  - Atlantis Press
SP  - 258
EP  - 262
SN  - 2352-5398
UR  - https://doi.org/10.2991/icobest-18.2018.56
DO  - 10.2991/icobest-18.2018.56
ID  - DwiSanty2018/11
ER  -