Presenting Self: A Celebrification in Online Video Sharing

DOI

10.2991/icobest-18.2018.37How to use a DOI?

Keywords

Capital, Celebrification, Habitus, Self, YouTube.

Abstract

The paper aimed to explore the construction of the so-called self-celebrification in online video sharing.  Vloggers can be famous by sharing their videos in digital platform without having to be an expert. Moreover, they can simply share their lifestyles and daily activity.  Subscribers, viewers, and comment become the indication of their stardom. The phenomenon is triggered by the changes in the entertainment consumption from broadcast to online media. As one of the most popular digital platforms, YouTube is one off the most-used video sharing platform.  The usage of qualitative method in the study combines interview and close analysis using habitus theory by Bourdieu. The examination of many YouTube video sharing reveals that YouTubers stimulate certain identity related to their capital and habitus. The construction of self also shows a crisscrossing between public and private. The intersection enables vloggers to create intimacy; however, it can as well create a tension between YouTubers and their fans. The YouTubers may make a boundary for certain things for their privacy, which opposes the desire of their fans to know more about their idols.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nungki Heriyati
PY  - 2018/11
DA  - 2018/11
TI  - Presenting Self: A Celebrification in Online Video Sharing
BT  - Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)
PB  - Atlantis Press
SP  - 167
EP  - 171
SN  - 2352-5398
UR  - https://doi.org/10.2991/icobest-18.2018.37
DO  - 10.2991/icobest-18.2018.37
ID  - Heriyati2018/11
ER  -