Trust and Loyalty Level of Online Transportation Users

DOI

10.2991/icobest-18.2018.12How to use a DOI?

Keywords

online transportation, trust, loyalty, Bandung

Abstract

Main objectives of this research are to find out the trust level among Bandung citizens and the impact towards online based transportation users loyalty. This research is used combination of descriptives and verificative analysis, and the data came from 400 respondents in 30 districts, which located in Bandung city. Data is collected by utilizing the questionnaire that distributed in proportional systematic random sampling. Moreover, this research used a simple regression analysis performed with the SPSS 17 to test the hypotheses. The result of this research concluded that the trust and loyalty level is high  enough, and there is a positive influence of trust to the loyalty level of online based transportation customer in Bandung.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Herman Soegoto
PY  - 2018/11
DA  - 2018/11
TI  - Trust and Loyalty Level of Online Transportation Users
BT  - Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018)
PB  - Atlantis Press
SP  - 47
EP  - 50
SN  - 2352-5398
UR  - https://doi.org/10.2991/icobest-18.2018.12
DO  - 10.2991/icobest-18.2018.12
ID  - Soegoto2018/11
ER  -