The Influence of Culture toward Risk-Taking in SMEs in Regency of Ende, East Nusa Tenggara

DOI

10.2991/icobame-18.2019.45How to use a DOI?

Keywords

entrepreneuship; culture; risk taking; Small Medium Enterprise (SMEs)

Abstract

This paper has purpose to examines how does culture influence risk-taking of SMEs, which is a key dimension of entrepreneurial orientation. Data from 40 self-administered questionnaires were utilized. Hofstede’s four cultural dimensions were adopted in stating the four hypotheses developed for this study. The data were analyzed using descriptive statistic, Person’s Product Moment Correlation Coefficients and Multiple Linear Regression Analysis. The findings of this study indicate that in Regency of Ende masculinity had a significant positive relationship with risk taking. But, uncertainty avoidance, individualism and power distance recorded a non-significant positive relationship with risk taking. Hence, this study recommended that SMEs owner/manager must give employee security assurance, make good cooperation with others, find opportunity for high income and also seek opportunities for promotion to get higher assignments.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - L D Gadi Djou
AU  - Fitri Lukiastuti
PY  - 2019/07
DA  - 2019/07
TI  - The Influence of Culture toward Risk-Taking in SMEs in Regency of Ende, East Nusa Tenggara
BT  - Proceedings of the International Conference on Banking, Accounting, Management, and Economics (ICOBAME 2018)
PB  - Atlantis Press
SP  - 207
EP  - 212
SN  - 2352-5428
UR  - https://doi.org/10.2991/icobame-18.2019.45
DO  - 10.2991/icobame-18.2019.45
ID  - Djou2019/07
ER  -