Tenant Management through Business Incubator Program

DOI

10.2991/icobame-18.2019.30How to use a DOI?

Keywords

entrepreneur; branding; business incubator; online marketing

Abstract

Business incubator is a program aims to create a new self-employed entrepreneurs who are trained not to become a job seeker but actually a job creator. The incubator of which is an entrepreneurship unit that developed to provide space for students to develop their business proposal. The main activities for business incubator program are entrepreneurship training, business expo, business matching and provide the seed capital. The population are the students of Stikubank University, with purposive sampling that the student who have a desire to be an entrepreneur. The result found that first, tenants were more motivated in developed their business. Second, only 60% of tenants were able to develop their business through online marketing. Third, the tenants were more capable to make a good packaging for the products. Fourth, the tenants were still found difficulties to register their brands. And the last the tenants were more capable to implemented their business in business expo.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lie Liana
AU  - Ajeng Aquinia
AU  - Fitika Andraini
AU  - Novita Mariana
PY  - 2019/07
DA  - 2019/07
TI  - Tenant Management through Business Incubator Program
BT  - Proceedings of the International Conference on Banking, Accounting, Management, and Economics (ICOBAME 2018)
PB  - Atlantis Press
SP  - 136
EP  - 139
SN  - 2352-5428
UR  - https://doi.org/10.2991/icobame-18.2019.30
DO  - 10.2991/icobame-18.2019.30
ID  - Liana2019/07
ER  -