Improving the Business Performance of Lumpia Micro Business Entities
- DOI
- 10.2991/icobame-18.2019.22How to use a DOI?
- Keywords
- business performance; innovation; competitive adventage
- Abstract
This research was conducted on small and medium business. This research takes an object on the typical food Lumpia in Semarang. Lumpia is a snack like rolled food, made from shrimp, eggs and chicken meat. This research is a continuation of our previous research on Semarang's specialty foods, specifically more specifically researching the lumpia and want to increase the competitive advantage of the product in Semarang, so that the product can continue to exist and develop as Semarang's special food. The purpose of this research is to identify the problems that arise related to competitive advantage, the performance of UMKM (Small and Medium-Sized Enterprises) lumpia business in Semarang, and to know whether competitive advantage can be a bridge between product innovation and business performance. The population of this research is lumpia industry in Semarang city which amounted to 30, with the method of collecting data in the form of questionnaire obtained from businessman lumpia as respondent. Stages in this research are as follows: identification of research problems, data collection and tabulation, data quality test and data analysis. The results of this study are Product innovation has a significant positive influence on competitive advantage. Product innovation has a positive effect on business performance. Competitive advantage has no significant influence on business performance.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Bogy Febriatmoko AU - Widhian Hardiyanti AU - Sartika Wulandari PY - 2019/07 DA - 2019/07 TI - Improving the Business Performance of Lumpia Micro Business Entities BT - Proceedings of the International Conference on Banking, Accounting, Management, and Economics (ICOBAME 2018) PB - Atlantis Press SP - 100 EP - 103 SN - 2352-5428 UR - https://doi.org/10.2991/icobame-18.2019.22 DO - 10.2991/icobame-18.2019.22 ID - Febriatmoko2019/07 ER -