Examining Islamic Religiosity on Consumer Muslim Fashion Trend Purchase Intention

DOI

10.2991/icobame-18.2019.8How to use a DOI?

Keywords

islamic religiosity; theory of planned behavior; consumer muslim fashion trend; purchase intention

Abstract

In this article, we study examine the effect of the variable Islamic Religiosity toward consumer purchase intention on Muslim fashion trends by using the extended of theory of planned behavior as the grand of the theory. Respondents in this study were consumer Muslim in Central Java, Indonesia by using purposive sampling and analysis tool used in this study is path analysis. The results showed that all hypotheses were accepted except hypotheses three. Subjective norms have the most influence on the intention to buy Muslim fashion trends. Other findings state that the Islamic religiosity variable does not have a significant effect on consumer Muslim purchase intention directly, but the Islamic religiosity variable indirectly effect toward consumer Muslim purchase intentions through consumer attitudes variables. Whereas for Perceived behavioral control variables have a positive effect on consumer purchase intention.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Sulis Riptiono
AU  - Gunarso Wiwoho
PY  - 2019/07
DA  - 2019/07
TI  - Examining Islamic Religiosity on Consumer Muslim Fashion Trend Purchase Intention
BT  - Proceedings of the International Conference on Banking, Accounting, Management, and Economics (ICOBAME 2018)
PB  - Atlantis Press
SP  - 38
EP  - 41
SN  - 2352-5428
UR  - https://doi.org/10.2991/icobame-18.2019.8
DO  - 10.2991/icobame-18.2019.8
ID  - Riptiono2019/07
ER  -