Proceedings of the 3nd Annual International Conference on Natural and Social Science Education (ICNSSE 2023)

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Decoding City Branding Through Social Media: Overseas Student Perceptions of an Instagram Account

Authors
Ajeng Febilianingtyas1, Poppy Febriana1, *, Ferry Adhi Dharma1, Kuziyev Umidjon Yandashalievich2
1Communication Studies Program, University of Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
2Namangan State University, Namangan, Uzbekistan
*Corresponding author. Email: poppyfebriana@umsida.ac.id
Corresponding Author
Poppy Febriana
Available Online 6 June 2024.
DOI
10.2991/978-2-38476-242-2_2How to use a DOI?
Keywords
reception analysis; city branding; instagram
Abstract

Instagram can be used as a mass communication media that can reach a wide audience in the digital world, and Instagram users can be categorized as an active audience to play a role in giving meaning to various accounts, including the official account of Sparkling Surabaya (@surabayasparkling). The purpose of this research is to look at Sparkling Surabaya’s Instagram account as City Branding of Surabaya. This type of research is descriptive qualitative. The object of this research is Sparkling Surabaya Instagram and the subject of this research is students who are followers of the Surabaya Sparkling Instagram account. The determination technique uses purposive sampling, with data obtained from in-depth interviews. The method used in this research is encoding-decoding reception analysis method by Stuart Hall, where reception includes perception, thinking, preference, and interpretation. The results obtained from this study indicate that different receptions/meanings by informants based on the experiences and backgrounds of each informant are influenced by internal and external factors of the informants, namely Instagram Sparkling Surabaya is considered still lacking in providing information about the city of Surabaya.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3nd Annual International Conference on Natural and Social Science Education (ICNSSE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 June 2024
ISBN
978-2-38476-242-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-242-2_2How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ajeng Febilianingtyas
AU  - Poppy Febriana
AU  - Ferry Adhi Dharma
AU  - Kuziyev Umidjon Yandashalievich
PY  - 2024
DA  - 2024/06/06
TI  - Decoding City Branding Through Social Media: Overseas Student Perceptions of an Instagram Account
BT  - Proceedings of the 3nd Annual International Conference on Natural and Social Science Education (ICNSSE 2023)
PB  - Atlantis Press
SP  - 7
EP  - 18
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-242-2_2
DO  - 10.2991/978-2-38476-242-2_2
ID  - Febilianingtyas2024
ER  -