Differences of Visual Attention to Memes: An Eye Tracking Study

DOI

10.2991/assehr.k.210430.022How to use a DOI?

Keywords

Meme, visual attention, technology

Abstract

Nowadays, memes are used as funny yet effective approach to send the messages for people. The growth of internet and digital media in recent years make memes easier to spread around the world. There are many studies about the perception to memes among different ages. However, it is still unclear the visual attention of people to memes. To solve the problem, human eye tracker could be used as objective and bias free technology. In this study, millennials and non-millennials participants were shown many memes image in random order. Participant’s eye movements were recorded using human eye tracker to measure visual attention. Following eye tracking, participants completed a modified questionnaire to measure the perceptions of memes.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mohammad Badrus Soleh
AU  - Yayu Hiza Anisa
AU  - Nur Fajar Absor
AU  - Suswandari
AU  - Rizki Edmi Edison
PY  - 2021
DA  - 2021/05/03
TI  - Differences of Visual Attention to Memes: An Eye Tracking Study
BT  - Proceedings of the 1st Annual International Conference on Natural and Social Science Education (ICNSSE 2020)
PB  - Atlantis Press
SP  - 146
EP  - 150
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210430.022
DO  - 10.2991/assehr.k.210430.022
ID  - Soleh2021
ER  -