Reform of the Teaching Paradigm of Ideological and Political Education of Consumer Behaviour in Tourism by Big Data Analysis with Information Technology Change

DOI

10.2991/978-2-38476-230-9_6How to use a DOI?

Keywords

information technology; data analysis; teaching practice application

Abstract

The 19th National Congress of the CPC and the 2nd and 3rd Plenary Sessions of the 19th Central Committee of the CPC pointed out that we should deepen the comprehensive reform in the field of education, adhere to the core concept of deep integration of information technology with education and teaching, and make efforts to improve the quality of education and cultivate students’ innovative spirit. The subject of information technology is becoming more and more important over time, and it is essential for modern citizens to be equipped with some information literacy. As a form of implicit ideological and political education, ideological and political reform in the course is a supplement to the ideological and political courses. The integration of ideological and political education in information technology teaching can impart knowledge and develop students’ capabilities. At the same time, it can shape students’ correct world view, life view and values, improve their information literacy, and enable them to become morally and intellectually capable builders and successors. Based on the course Consumer Behaviour in Tourism, this paper analyzes the key elements of teaching reform, incorporates elements of ideological and political education in the course, and examines the psychological activities of consumers in tourism and the patterns of consumer behaviour in tourism. It reconstructs the teaching and learning of the course Consumer Behaviour in Tourism, and investigates the path of developing the ideological and political education of the course Consumer Behaviour in Tourism for tourism majors under the change of information technology in colleges and universities.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Ranran Guo
AU  - Xuebing Zhang
PY  - 2024
DA  - 2024/04/29
TI  - Reform of the Teaching Paradigm of Ideological and Political Education of Consumer Behaviour in Tourism by Big Data Analysis with Information Technology Change
BT  - Proceedings of the 4th International Conference on New Computational Social Science (ICNCSS 2024)
PB  - Atlantis Press
SP  - 42
EP  - 47
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-230-9_6
DO  - 10.2991/978-2-38476-230-9_6
ID  - Guo2024
ER  -