Means of Engagement Towards Online Dawah and Student Perception: Principal Component Analysis

DOI

10.2991/978-94-6463-608-6_19How to use a DOI?

Keywords

Engagement; Adoption; Innovation; Perception; dawah

Abstract

The advancement of technology gives much benefit to the ummah in terms of support their daily routine task or improve the quality of the work, either in the form offline or online. Due to the accessibility, richness, flexibility and rapidness of content delivery, some Muslim uses the technology to spread Islamic wisdom such as da’wah through online media. Theoretically, the adoption of the technology will deliver successes in term of encouraging other Muslim to improve their quality of Ibadah (worshiping Allah) and invite the non-Muslim to look after the beauty of Islamic tenets. The issue arises due to the significant changes of social awareness towards the content of the da’wah which previously distribute through traditional approach in the form of paper, poster or book. This paper will explore the means of engagement in online da’wah, which targeted student as the audience. Meanwhile, there are several factors such as society trust and understanding level from different users, which do not always provide the optimal support for the uses. The result showed that eight factors in the initial solution have eigenvalues greater than 1. Together, they account for almost 70% of the variability in the original variables, while 1 component have 26% variance.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Muharman Lubis
AU  - Nugraha Saefudin
PY  - 2024
DA  - 2024/12/27
TI  - Means of Engagement Towards Online Dawah and Student Perception: Principal Component Analysis
BT  - Proceedings of the 1st Widyatama International Conference on Management, Social Science and Humanities (ICMSSH 2024)
PB  - Atlantis Press
SP  - 164
EP  - 173
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-608-6_19
DO  - 10.2991/978-94-6463-608-6_19
ID  - Lubis2024
ER  -