Research on E-commerce Development of Southeast Asian Products in the Context of “Blockchain + Artificial Intelligence”
- DOI
- 10.2991/978-94-6463-552-2_14How to use a DOI?
- Keywords
- Blockchain; Artificial Intelligence; Southeast Asian e-commerce; Development Research
- Abstract
The aim of this research is to explore the development issues of Southeast Asian product e-commerce in the context of “blockchain + artificial intelligence” and provide recommendations for sustainable development. Firstly, through the analysis of the global, Chinese, and Southeast Asian e-commerce market, this research reveals the scale, growth trends, and influencing factors of the e-commerce market in the region. Secondly, based on blockchain technology and k-means clustering analysis, the research studies data mining algorithms for e-commerce platforms and the development model of cross-border e-commerce based on blockchain. Using the Southeast Asian e-commerce platform Shopee as a case study, empirical analysis and strategic research are conducted on product categories. By optimizing product categories and formulating marketing strategies, the competitiveness of the e-commerce platform is enhanced.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Shi Zhou PY - 2024 DA - 2024/10/27 TI - Research on E-commerce Development of Southeast Asian Products in the Context of “Blockchain + Artificial Intelligence” BT - Proceedings of the 4th International Conference on Management Science and Software Engineering (ICMSSE 2024) PB - Atlantis Press SP - 145 EP - 151 SN - 2352-5401 UR - https://doi.org/10.2991/978-94-6463-552-2_14 DO - 10.2991/978-94-6463-552-2_14 ID - Zhou2024 ER -