Proceedings of the 4th International Conference on Management Science and Software Engineering (ICMSSE 2024)

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Research on E-commerce Development of Southeast Asian Products in the Context of “Blockchain + Artificial Intelligence”

Authors
Shi Zhou1, *
1Tianlin County E-commerce Operation Center E-commerce Operation Center, Tianlin County, Baise City, Guangxi, 530108, China
*Corresponding author. Email: 391918512@qq.com
Corresponding Author
Shi Zhou
Available Online 27 October 2024.
DOI
10.2991/978-94-6463-552-2_14How to use a DOI?
Keywords
Blockchain; Artificial Intelligence; Southeast Asian e-commerce; Development Research
Abstract

The aim of this research is to explore the development issues of Southeast Asian product e-commerce in the context of “blockchain + artificial intelligence” and provide recommendations for sustainable development. Firstly, through the analysis of the global, Chinese, and Southeast Asian e-commerce market, this research reveals the scale, growth trends, and influencing factors of the e-commerce market in the region. Secondly, based on blockchain technology and k-means clustering analysis, the research studies data mining algorithms for e-commerce platforms and the development model of cross-border e-commerce based on blockchain. Using the Southeast Asian e-commerce platform Shopee as a case study, empirical analysis and strategic research are conducted on product categories. By optimizing product categories and formulating marketing strategies, the competitiveness of the e-commerce platform is enhanced.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Management Science and Software Engineering (ICMSSE 2024)
Series
Advances in Engineering Research
Publication Date
27 October 2024
ISBN
978-94-6463-552-2
ISSN
2352-5401
DOI
10.2991/978-94-6463-552-2_14How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shi Zhou
PY  - 2024
DA  - 2024/10/27
TI  - Research on E-commerce Development of Southeast Asian Products in the Context of “Blockchain + Artificial Intelligence”
BT  - Proceedings of the 4th International Conference on Management Science and Software Engineering (ICMSSE 2024)
PB  - Atlantis Press
SP  - 145
EP  - 151
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-552-2_14
DO  - 10.2991/978-94-6463-552-2_14
ID  - Zhou2024
ER  -