Proceedings of the 2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)

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Analysis on the Influencing Factors of Blood Donation Willingness of College Students in Beijing from the Perspective of Public Management

Authors
Longming Shen1, *, Di Ma2
1School of Government, Beijing Normal University, ANHUI, China
2School of Labor and Human Resources, RENMIN University of China, JILIN, China
*Corresponding author. Email: shenlongming@163.com
Corresponding Author
Longming Shen
Available Online 29 December 2022.
DOI
10.2991/978-94-6463-056-5_47How to use a DOI?
Keywords
Public Management; Willingness to Donate Blood; Knowledge Level; Altruistic Tendency; Ordered Probit Model
Abstract

China implements a system of voluntary blood donation, mobilizing citizens to donate blood actively, maintaining blood bank inventory, and ensuring the normal operation of the medical system is an important part of the government's public management. College students, as the main force of the blood donation team, it is of practical significance to explore the influencing factors of their blood donation willingness. Based on the survey data of 349 college students in Beijing, the ordered Probit model was used to study the influence of knowledge and altruism on blood donation willingness from two aspects: knowledge level and altruistic tendency. At the same time, the individual's evaluation of various blood donation incentives was investigated, and the effects of different incentives were discussed. Based on the analysis, this paper puts forward the countermeasures and suggestions for the government to improve the level of public management and improve the willingness of college students to donate blood.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
29 December 2022
ISBN
978-94-6463-056-5
ISSN
2589-4900
DOI
10.2991/978-94-6463-056-5_47How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Longming Shen
AU  - Di Ma
PY  - 2022
DA  - 2022/12/29
TI  - Analysis on the Influencing Factors of Blood Donation Willingness of College Students in Beijing from the Perspective of Public Management
BT  - Proceedings of the 2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)
PB  - Atlantis Press
SP  - 327
EP  - 335
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-056-5_47
DO  - 10.2991/978-94-6463-056-5_47
ID  - Shen2022
ER  -