Proceedings of the 2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)

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Research on Green Supply Chain Optimization in Accommodation Industry Based on Stackelberg Model

Authors
Wanqing Lv1, Yijie Wang1, *, Wenjun Mu1, Jianli Fan1
1School of Business and Tourism Management, Yunnan University, Kunming, China
*Corresponding author. Email: kamiowyj@gmail.com
Corresponding Author
Yijie Wang
Available Online 29 December 2022.
DOI
10.2991/978-94-6463-056-5_67How to use a DOI?
Keywords
Hotel green supply chain; Dual-channel; Stackelberg game; Numerical simulation
Abstract

As market competition intensifies, the importance of dual-channel supply chain in the green accommodation industry is becoming more and more prominent. The merchant model is the main operating model in the hospitality industry when implementing a dual-channel green supply chain. However, a lot of news and facts show that there are a lot of channel conflicts and free-riding behaviors in the dual-channel supply chain when implementing the merchant model for operation. For this reason, how to resolve these channel conflicts and free-rider behavior becomes the key to improve the efficiency and greenness of hotel operations. This study uses the Stackelberg model and numerical simulation experiments with Matlab software to explore the optimization of a green dual-channel supply chain consisting of a hotel and an online travel agency under the influence of channel preference and free-rider behavior in the merchant mode of operation. The results show that channel preference and free-rider behavior reduce the greenness and operational efficiency of the supply chain. In this case, enhancing cooperation between hotels and online travel agencies and allowing them to make joint decisions can effectively address these issues. The results of the study can help the hotel industry develop an effective dual-channel distribution model to optimize revenue and product greenness.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
29 December 2022
ISBN
978-94-6463-056-5
ISSN
2589-4900
DOI
10.2991/978-94-6463-056-5_67How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wanqing Lv
AU  - Yijie Wang
AU  - Wenjun Mu
AU  - Jianli Fan
PY  - 2022
DA  - 2022/12/29
TI  - Research on Green Supply Chain Optimization in Accommodation Industry Based on Stackelberg Model
BT  - Proceedings of the 2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)
PB  - Atlantis Press
SP  - 461
EP  - 466
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-056-5_67
DO  - 10.2991/978-94-6463-056-5_67
ID  - Lv2022
ER  -