A Research on the Management of Fake Reviews of E-commerce Platforms

DOI

10.2991/978-94-6463-056-5_98How to use a DOI?

Keywords

online platform; fake reviews; supervision; punishment

ABSTRACT

The existence of fake reviews on online platforms has always plagued the platforms and relevant departments. This paper establishes a mathematical model for fake reviews on e-commerce platforms, and explores how to manage fake reviews scientifically and effectively by exploring the impact of fake review punishment on consumer surplus and social welfare. The results show that regulators should implement different punishment strategies depending on the type of product. For searching products, the lower penalties will increase both consumer surplus and social welfare; while for experiencing products, the higher penalties can increase both consumer surplus and social welfare.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Chunlin Luo
AU  - Ying Zhu
PY  - 2022
DA  - 2022/12/29
TI  - A Research on the Management of Fake Reviews of E-commerce Platforms
BT  - Proceedings of the 2022 2nd International Conference on Management Science and Software Engineering (ICMSSE 2022)
PB  - Atlantis Press
SP  - 671
EP  - 675
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-056-5_98
DO  - 10.2991/978-94-6463-056-5_98
ID  - Luo2022
ER  -