Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)

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Research on Operation and Optimization Strategies of Network Freight Platform - Taking Truck Help as an Example

Authors
Jun Wan1, Fei Li2, *
1Department of Liaoning, University of Engineering and Technology, Huludao, Liaoning, 125105, China
2School of Business Administration, Liaoning University of Engineering and Technology, Huludao, Liaoning, 125105, China
*Corresponding author. Email: lfei0305@163.com
Corresponding Author
Fei Li
Available Online 22 November 2024.
DOI
10.2991/978-94-6463-570-6_116How to use a DOI?
Keywords
freight platform; Optimization strategy; truck assistance
Abstract

In the era of digital economy, the market competition of freight platforms is becoming increasingly fierce, and the profit model is becoming single. Exploring the upgrading and optimization direction of freight platforms is affecting the future development of freight assistance platforms. By collecting and organizing data from the Truck Help platform, analyzing the platform's business types, revenue, costs and expenses, operating profits and net profits, etc., understanding the development direction of Truck Help, and providing optimization suggestions for the platform based on this. Research has found that there are still many areas worth optimizing in the operation of the current Truck Help platform. Users have low stickiness to the Truck Help platform. Truck Help can try to reduce the supply chain to improve profitability when providing services, while upgrading the platform's technology to provide users with more intelligent freight solutions; We should also ensure the quality of logistics services on the platform, enhance industry trust, build a full ecosystem service chain, and ultimately improve user satisfaction with the platform.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
22 November 2024
ISBN
978-94-6463-570-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-570-6_116How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jun Wan
AU  - Fei Li
PY  - 2024
DA  - 2024/11/22
TI  - Research on Operation and Optimization Strategies of Network Freight Platform - Taking Truck Help as an Example
BT  - Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)
PB  - Atlantis Press
SP  - 1159
EP  - 1167
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-570-6_116
DO  - 10.2991/978-94-6463-570-6_116
ID  - Wan2024
ER  -