Agricultural E-commerce Supply Chain Decision-Making Considering Government Subsidies and Platform Social Responsibility

DOI

10.2991/978-94-6463-570-6_37How to use a DOI?

Keywords

Government subsidy; Platform social responsibility; Agricultural products e-commerce supply chain

Abstract

To mitigate the deterioration of agricultural products in e-commerce transactions, this study examines the factors of suppliers’ investment in brand development for agricultural products and the fulfillment of social responsibility by e-commerce platforms. It establishes a fundamental Stackelberg model for secondary agricultural product e-commerce supply chains and analyzes and compares changes in profits and social welfare for suppliers and e-commerce platforms under different scenarios. The objective is to determine optimal subsidy strategies and rates when the government does not provide subsidies, only subsidizes suppliers, or only subsidizes e-commerce platforms. The findings indicate that government subsidies have a positive impact on both supplier brand development investments and platform social responsibility levels. Government subsidies encourage suppliers to enhance their brand building efforts while guiding platforms towards higher levels of social responsibility. When government subsidies are provided, there is an initial increase followed by a decrease in social welfare as the subsidy rate varies; however, when subsidies are exclusively given to suppliers, there exists a unique maximum value that maximizes overall social welfare. Therefore, it is recommended that the optimal subsidy strategy involves subsidizing suppliers to improve their level of brand development for agricultural products.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fang Zhang
AU  - Lina Cui
PY  - 2024
DA  - 2024/11/22
TI  - Agricultural E-commerce Supply Chain Decision-Making Considering Government Subsidies and Platform Social Responsibility
BT  - Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)
PB  - Atlantis Press
SP  - 354
EP  - 367
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-570-6_37
DO  - 10.2991/978-94-6463-570-6_37
ID  - Zhang2024
ER  -