Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)

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Consumer Online Review Content Mining and Emotion Analysis Under the Background of Live Streaming E-Commerce

Authors
Fang Zhang1, Fengxiao Li1, *
1School of Marketing Management, Liaoning Technology University, Huludao, Liaoning, 125105, China
*Corresponding author. Email: 15904294871@163.com
Corresponding Author
Fengxiao Li
Available Online 22 November 2024.
DOI
10.2991/978-94-6463-570-6_35How to use a DOI?
Keywords
electricity supplier logistics; LDA topic model; live-streaming e-commerce; agricultural products; SnowNLP sentiment analysis
Abstract

Online reviews of products in the mode of live e-commerce contain important factors that affect consumers’ purchasing decisions. The content of agricultural product reviews on the Tiktok platform was collected by Python web crawler, and 23557 agricultural product reviews were analyzed by word frequency analysis, network co-occurrence of high-frequency word meanings, LDA theme model, SnowNLP sentiment analysis and other methods. The study found that product quality, express packaging, anchor recommendation and logistics speed are the key factors affecting consumers’ online purchase decisions under the live streaming e-commerce model. On this basis, strengthening product quality, improving express packaging, improving the professionalism of anchors, and ensuring logistics speed are important measures to improve consumers’ desire to buy, and are of great significance to promote the sustainable development of the agricultural live e-commerce industry.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
22 November 2024
ISBN
978-94-6463-570-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-570-6_35How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Fang Zhang
AU  - Fengxiao Li
PY  - 2024
DA  - 2024/11/22
TI  - Consumer Online Review Content Mining and Emotion Analysis Under the Background of Live Streaming E-Commerce
BT  - Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)
PB  - Atlantis Press
SP  - 337
EP  - 346
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-570-6_35
DO  - 10.2991/978-94-6463-570-6_35
ID  - Zhang2024
ER  -