Research on Green Supply Chain Management and Development Strategy of Fresh Products in Liaoning Province

DOI

10.2991/978-94-6463-570-6_103How to use a DOI?

Keywords

green supply chain; fresh produce; Liaoning Province; supply chain management; SWOT analysis

Abstract

This paper provides a comprehensive study on the current status of green supply chain management of fresh produce and its development strategies in Liaoning Province. Using SWOT analysis, the strengths, weaknesses, potential opportunities and challenges of the supply chain of fresh produce in Liaoning Province are thoroughly analyzed, and accordingly, a series of strategies are proposed to optimize the supply chain efficiency and enhance its green development potential. The study shows that Liaoning Province has obvious advantages in terms of policy support and enhanced use of science and technology, but at the same time, it faces disadvantages such as uneven infrastructure development and low efficiency in logistics and distribution. To meet these challenges and seize new opportunities in the fresh produce market, this paper suggests strengthening the construction and standardization of infrastructure, upgrading technological innovation and information management, integrating resources and optimizing the industry chain structure, broadening financing channels and strengthening risk management, expanding domestic and international markets through e-commerce, and integrating green development and consumption upgrading needs. The implementation of these strategies can promote the green supply chain of fresh produce in Liaoning Province to develop in a more efficient and sustainable direction.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jun Wan
AU  - Zhengwen Ren
PY  - 2024
DA  - 2024/11/22
TI  - Research on Green Supply Chain Management and Development Strategy of Fresh Products in Liaoning Province
BT  - Proceedings of the 2024 5th International Conference on Management Science and Engineering Management (ICMSEM 2024)
PB  - Atlantis Press
SP  - 1027
EP  - 1034
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-570-6_103
DO  - 10.2991/978-94-6463-570-6_103
ID  - Wan2024
ER  -