The Marketing Strategies of New De-icing Robot

DOI

10.2991/icmsa-15.2015.106How to use a DOI?

Keywords

Transmission line, De-icing robot, Marketing strategy.

Abstract

With the acceleration of economy globalization and industrialization process and the growth of knowledge- economy, high-tech products are becoming the major impetus of economic development. Industrial robots are considered as the best tools to produce and solute problems for Government and many companies. The high tension transmission line de-icing robot is a kind of industrial robots. This article would review the existing state of de-icing robots technology and the market of industrial robots, at the same time, the high tension transmission line de-icing robot made by Guilin University of Electronic Technology would be compared with the existing de-icing robots among their advantages to point out the problems in the market, and then came up with the reasonable programs of market development ,popularization and marketing strategies in order to catch the attention of the governments and China Southern power grid companies and go into service, meanwhile ,it’s helpful to draw lessons from these marketing strategies for the other kind of robots.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chan Lu
AU  - Li-Yan Wang
AU  - Hui-Ping Liang
AU  - Guo-Xiong Ruan
AU  - Li-Hua Ning
PY  - 2014/06
DA  - 2014/06
TI  - The Marketing Strategies of New De-icing Robot
BT  - Proceedings of the 2015 International Conference on Material Science and Applications
PB  - Atlantis Press
SP  - 581
EP  - 586
SN  - 2352-541X
UR  - https://doi.org/10.2991/icmsa-15.2015.106
DO  - 10.2991/icmsa-15.2015.106
ID  - Lu2014/06
ER  -