Research of Postal Data mining system based on big data

DOI

10.2991/icmra-15.2015.124How to use a DOI?

Keywords

big data; postal data; data mining; precision marketing

Abstract

With the rapid developing of cloud computing and big data technology, enterprises have accumulated vast amounts of data and all of them have got more effective treatment, so companies get greater value of market. This issue analyzed the data China Post has and proposed an architecture of China Post’s data-digging system in large data environments and carried out a detailed design of precise process for China Post based on big data. Finally, we used China Post’s data-digging system on the precise database marketing and personalized product recommendations and other aspects, and achieved good results.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xia Hu
AU  - Yanfeng Jin
AU  - Fan Wang
PY  - 2015/04
DA  - 2015/04
TI  - Research of Postal Data mining system based on big data
BT  - Proceedings of the 3rd International Conference on Mechatronics, Robotics and Automation
PB  - Atlantis Press
SP  - 643
EP  - 647
SN  - 2352-538X
UR  - https://doi.org/10.2991/icmra-15.2015.124
DO  - 10.2991/icmra-15.2015.124
ID  - Hu2015/04
ER  -