Promotion Path of Transmission Efficiency of Jingchu Cultural Symbols under the New Media Environment

DOI

10.2991/icmmct-18.2018.11How to use a DOI?

Keywords

Cultural symbols, Jingchu culture, Transmission efficiency, New media

Abstract

The new media, represented by the internet and the mobile Internet, has been showing strong growth in recent years. It has a wide range of influence and has caused great changes in all aspects of social life. In the new media environment, the vigorous development of the cultural and communication industry is also being reshaped. Jingchu culture is an important part of Chinese culture and has unique communication value. With the help of new media platforms such as micro-blog and WeChat subscription, and the transmission format of image and video, Jingchu culture symbols can be widely disseminated. Based on DEA, this paper selects economic input, human resources input and innovation input as the input variables, selects the economic output, achievements output and innovation output as the output variables to calculate the transmission efficiency of Jingchu cultural symbols under the new media environment. The path to enhance the efficiency of Jingchu culture symbols includes the innovation of communication contents and the improvement of communication technology.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yongxia Zhang
PY  - 2018/06
DA  - 2018/06
TI  - Promotion Path of Transmission Efficiency of Jingchu Cultural Symbols under the New Media Environment
BT  - Proceedings of the 2018 6th International Conference on Machinery, Materials and Computing Technology (ICMMCT 2018)
PB  - Atlantis Press
SP  - 59
EP  - 65
SN  - 2352-5401
UR  - https://doi.org/10.2991/icmmct-18.2018.11
DO  - 10.2991/icmmct-18.2018.11
ID  - Zhang2018/06
ER  -