Approaching Citizens by City Microblogs: Cases from China

DOI

10.2991/icmia-17.2017.78How to use a DOI?

Keywords

City Microblog, Message Appeal Effect, Wei Chengdu, Shanghai Release, Nanjing Release

Abstract

Advanced internet information technology enables a revolution for people's daily lives. Apart from social network sites, such as Facebook, microblogs have become the second inevitable and significant communication platform all over the world. Common people, celebrities, firms and governmental agencies have been all fascinated to open their own microblogs. In China, a large number of governmental microblogs, especially city microblogs opened by city government agencies have been skyrocketed since 2011. This paper aims at exploring the characteristics which influence over the success of city microblogs in China via a case study approach. Based on the content analysis of city microblog posts from three typical city microblogs in China, this paper suggests the message appeal effect on the success of city microblogs in China.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lijun Zhou
PY  - 2017/06
DA  - 2017/06
TI  - Approaching Citizens by City Microblogs: Cases from China
BT  - Proceedings of the 2017 6th International Conference on Measurement, Instrumentation and Automation (ICMIA 2017)
PB  - Atlantis Press
SP  - 429
EP  - 432
SN  - 1951-6851
UR  - https://doi.org/10.2991/icmia-17.2017.78
DO  - 10.2991/icmia-17.2017.78
ID  - Zhou2017/06
ER  -