An Analysis of the Viewing Demand of Chinese Audience from the Narrative Strategy: Take the Well-Received Television Series in China from 2015 to 2018 as an Example

DOI

10.2991/assehr.k.200425.003How to use a DOI?

Keywords

narrative strategy, Chinese TV series, Douban, audiences’ reference

Abstract

Although with over billions of people China has a huge TV series market, there are only few TV series currently that can leave a good impression on the audience. The scarcity of quality and the mediocrity of quality have become common problems in the moment. In this context, the narrative strategy with strong practical significance becomes a popular research object. This paper analyzed the narrative strategies of three television dramas with high reputation in China between 2015 to 2018 through a detailed content analysis and found that the successful TV series have some features in common and these features may contribute to the high score of these TV series.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kitio Mou
PY  - 2020
DA  - 2020/04/29
TI  - An Analysis of the Viewing Demand of Chinese Audience from the Narrative Strategy: Take the Well-Received Television Series in China from 2015 to 2018 as an Example
BT  - Proceedings of the International Conference on Mental Health and Humanities Education (ICMHHE 2020)
PB  - Atlantis Press
SP  - 10
EP  - 13
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200425.003
DO  - 10.2991/assehr.k.200425.003
ID  - Mou2020
ER  -