Dissemination and Innovation of Chinese Excellent Traditional Culture under the Background of New Media

DOI

10.2991/icmess-18.2018.286How to use a DOI?

Keywords

New media; Excellent traditional Chinese culture; Dissemination; Innovation

Abstract

In the era of new media, the overall situation of the dissemination of excellent traditional Chinese culture is poor. It is mainly manifested in the lack of dissemination, lack of influence, content polarization, and single form of communication. The dissemination of new media of the fine traditional Chinese culture should give full play to the advantages of the new media and adhere to the core values of socialism. Under the premise of guidance, on the basis of respecting the basic characteristics of traditional culture, the modern conversion of expressions will be the breakthrough point. Through the theme planning, we will search for the point of convergence between the traditional spirit and the spirit of the times, and make full use of its interactive function to spread the audience and the disseminator. Converted to the focus of efforts to gradually reverse the situation of the dissemination of new media in the fine traditional Chinese culture.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaomei Shang
AU  - Yaonan Li
PY  - 2018/06
DA  - 2018/06
TI  - Dissemination and Innovation of Chinese Excellent Traditional Culture under the Background of New Media
BT  - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 1297
EP  - 1300
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.286
DO  - 10.2991/icmess-18.2018.286
ID  - Shang2018/06
ER  -