Research on Network Orientation of Entrepreneurs under the Background of "Internet +"

DOI

10.2991/icmess-18.2018.230How to use a DOI?

Keywords

Network orientation; Internet+; Entrepreneurs; Dimension test

Abstract

Network orientation attracts constant attention from scholars in entrepreneurship research, but few researches focus on its dimensions and measurement under the background of "Internet +". In this paper, based on the web-oriented frontier literature, starting from the background of "Internet +", the concept of network orientation, defined theoretically, preliminarily assumes network-oriented dimensions and measurement indicators. Then, a questionnaire survey is conducted to test the entrepreneurial network-oriented measurement scale under the background of “Internet +” through quantitative research. The research finds that entrepreneurial network orientation can be divided into three basic dimensions, namely network initiative, network interdependence and network attention. It can reflect a total of 12 items with different measures. The research results show that this method of dimension division has a good explanation.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lingming Zeng
AU  - Minglin Zhang
AU  - Qi Zhang
PY  - 2018/06
DA  - 2018/06
TI  - Research on Network Orientation of Entrepreneurs under the Background of "Internet +"
BT  - Proceedings of the 2018 2nd International Conference on Management, Education and Social Science (ICMESS 2018)
PB  - Atlantis Press
SP  - 1034
EP  - 1039
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-18.2018.230
DO  - 10.2991/icmess-18.2018.230
ID  - Zeng2018/06
ER  -