Translation Strategies for Chinese Higher Education Institutes' Website Publicity

DOI

10.2991/icmess-17.2017.66How to use a DOI?

Keywords

three-dimensional transformations; Eco-translatology; translational eco-environment; website publicity

Abstract

Website publicity, an important window for expanding Chinese universities' international influence, contributes to the reputation of Chinese higher education institutes in the age of globalization. This paper interprets the translation process and the translational eco-environment from the perspective of Eco-Translatology before exploring the concrete translation strategies for university's website publicity. It argues that translator should make adaptive selections and transformations in at least three dimensions - linguistic dimension, cultural dimension and communicative dimension so as to produce a target text with a higher degree of holistic adaptation and selection.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuhong Huang
AU  - Yiying Chen
PY  - 2017/06
DA  - 2017/06
TI  - Translation Strategies for Chinese Higher Education Institutes' Website Publicity
BT  - Proceedings of the 2017 International Conference on Management, Education and Social Science (ICMESS 2017)
PB  - Atlantis Press
SP  - 280
EP  - 283
SN  - 2352-5398
UR  - https://doi.org/10.2991/icmess-17.2017.66
DO  - 10.2991/icmess-17.2017.66
ID  - Huang2017/06
ER  -