Study on the Marketing Strategy of Government Public Service Based on People's Livelihood Demand Orientation

DOI

10.2991/icmesd-17.2017.101How to use a DOI?

Keywords

Government , 7p, Marketing strategy, Public service.

Abstract

Of view, the government's public service proposed the marketing idea and method to solve the problem of government public services, and the relevant model was established, using marketing strategies for the construction of a service-oriented government. 4 p marketing mix including the following four elements: product, price, place, promotion. Any government department should design and choose according to their marketing mix of tar.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan-Song Li
AU  - Wen-Qin Jiang
PY  - 2017/05
DA  - 2017/05
TI  - Study on the Marketing Strategy of Government Public Service Based on People's Livelihood Demand Orientation
BT  - Proceedings of the 3rd Annual International Conference on Management, Economics and Social Development (ICMESD 17)
PB  - Atlantis Press
SP  - 564
EP  - 568
SN  - 2352-5428
UR  - https://doi.org/10.2991/icmesd-17.2017.101
DO  - 10.2991/icmesd-17.2017.101
ID  - Li2017/05
ER  -