Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)

Promotion of the Marketization of Cultural Content in Accordance With Local Conditions

Taking the Status Quo Investigation and Countermeasure Suggestions of Shanghai Cultural Industry Development as an Example

Authors
Peiyan Hua
Corresponding Author
Peiyan Hua
Available Online 13 November 2020.
DOI
10.2991/aebmr.k.201111.044How to use a DOI?
Keywords
cultural industry, Shanghai, SWOT (strengths, weaknesses, opportunities and threats) model, status quo investigation, countermeasures and suggestions
Abstract

This article first summarizes the two classic models of market-led and government-led management of cultural industries, and distinguishes the different situations of cultural industries in different cities in China. Secondly, this article uses the SWOT (strengths, weaknesses, opportunities and threats) Analysis Model to analyze the advantages, disadvantages, opportunities and challenges of the development of Shanghai’s cultural industry based on the current situation investigation and countermeasures of the development of Shanghai’s cultural industry. Finally, this article proposes countermeasures and suggestions for the development of Shanghai’s cultural industry in three aspects: clearing positioning, strengthening supervision, and promoting marketization.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
13 November 2020
ISBN
978-94-6239-273-1
ISSN
2352-5428
DOI
10.2991/aebmr.k.201111.044How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Peiyan Hua
PY  - 2020
DA  - 2020/11/13
TI  - Promotion of the Marketization of Cultural Content in Accordance With Local Conditions
BT  - Proceedings of the 2020 International Conference on Management, Economy and Law (ICMEL 2020)
PB  - Atlantis Press
SP  - 266
EP  - 272
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201111.044
DO  - 10.2991/aebmr.k.201111.044
ID  - Hua2020
ER  -