Exploration of Folk Literature and Communication Ways Under the New Media Environment in the Internet Age

DOI

10.2991/978-94-6463-044-2_51How to use a DOI?

Keywords

Internet age; Folk literature; New media; Transmission route

Abstract

The rapid development of modern media has exerted great influence on our way of life, not only changing the traditional cognitive structure and knowledge system, but also changing the creation and circulation mode of traditional literature and art. Chinese folk literature is a traditional culture that has been tempered and passed down from generation to generation. It embodies the national character, spirit, truth, goodness and beauty of the nation. It is a symbol of mutual recognition of the Chinese nation and a link between compatriots of the motherland to communicate their feelings. At present, great changes have taken place in the dissemination, production and popularization of many folk arts, and new forms of folklore and art have appeared through modern communication means such as stage, film and television, Internet and mobile phones. The development of Internet and communication technology has provided a new channel and platform for the spread and popularization of folk literature and consumption. The communication platform of traditional folk literature is mainly the place for group activities, and the communication channel is word of mouth. Although this method has not disappeared, in modern urban life, Internet and mobile phone text messages have become the main channels and communication platforms for the popularization of folk literature. Modern information technology has also changed the production mechanism of folk literature.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Na Zhao
PY  - 2022
DA  - 2022/12/27
TI  - Exploration of Folk Literature and Communication Ways Under the New Media Environment in the Internet Age
BT  - Proceedings of the 2022 3rd International Conference on Modern Education and Information Management (ICMEIM 2022)
PB  - Atlantis Press
SP  - 401
EP  - 409
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-044-2_51
DO  - 10.2991/978-94-6463-044-2_51
ID  - Zhao2022
ER  -