The Effect of Environmentally Friendly Paper Toward Purchasing Intention

DOI

10.2991/aebmr.k.200205.023How to use a DOI?

Keywords

green positioning, product attributes, health consciousness, social influence, purchase intention

Abstract

This research aims to examine and analyze the effect of green positioning, product attributes, health consciousness, social influence on purchase intention. The method used in this research is descriptive method. The object of this research is consumers of PT. Berkat Wahana Saudara with 130 respondents. The approach used in this research is Structural Equation Model (SEM) analysis tool Smart-PLS 3.2.8. The results showed green positioning significant positive effect on purchase intention. Product attributes significant positive effect on purchase intention. Health consciousness significant positive effect on purchase intention. Social influence significant positive effect on purchase intention.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fatchur Rohman
AU  - Yudha B. Abadi
AU  - Mochamad Soelton
AU  - Nicco Prasetyo
AU  - Eko Tama Saratian
PY  - 2020
DA  - 2020/02/12
TI  - The Effect of Environmentally Friendly Paper Toward Purchasing Intention
BT  - Proceedings of the 4th International Conference on Management, Economics and Business (ICMEB 2019)
PB  - Atlantis Press
SP  - 120
EP  - 126
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200205.023
DO  - 10.2991/aebmr.k.200205.023
ID  - Rohman2020
ER  -