Study on the Effect of Niche Market Opportunities on Internationalization Degree and International Performance

DOI

10.2991/icmcs-18.2018.85How to use a DOI?

Keywords

Niche market opportunity; Degree of internationalization; International performance

Abstract

The literature of internationalization discusses the internationalization of small and medium-sized enterprises mainly from two perspectives: the internationalization stage theory and the recent phenomenon of "natural globalization". In the world economy and trade, although the importance of small and medium enterprises is self-evident, there is little research and analysis of the importance of niche market for small and medium-sized enterprises. Based on this, this paper studies the effect of niche market opportunities on internationalization degree and international performance. The results show that the niche market opportunities faced by SMEs are positively related to the international performance of enterprises and the degree of internationalization of enterprises. Finally, this paper puts forward the corresponding enlightenment.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhongwei Cao
AU  - Jiang Xu
AU  - Yueli Liu
PY  - 2018/10
DA  - 2018/10
TI  - Study on the Effect of Niche Market Opportunities on Internationalization Degree and International Performance
BT  - Proceedings of the 8th International Conference on Management and Computer Science (ICMCS 2018)
PB  - Atlantis Press
SP  - 419
EP  - 423
SN  - 2352-538X
UR  - https://doi.org/10.2991/icmcs-18.2018.85
DO  - 10.2991/icmcs-18.2018.85
ID  - Cao2018/10
ER  -