Proceedings of the 8th International Conference on Management and Computer Science (ICMCS 2018)

Research on the Training Mode of Marketing Major in Industry Characteristic Colleges under the Background of Big Data

Authors
Ling Guo, Youqin Wu, Jinping Tan
Corresponding Author
Ling Guo
Available Online October 2018.
DOI
10.2991/icmcs-18.2018.32How to use a DOI?
Keywords
Big data; Industry characteristic; Marketing major; Training mode
Abstract

Big data has a great impact on education and teaching in Colleges and universities, and promotes the development of education and teaching in Colleges and universities in the direction of information and digitalization. Taking the marketing major of College of Technology and Art Jingdezhen Ceramic Institute as the research object, taking the marketing major of Jingdezhen ceramic University of science and technology as an example, using the methods of investigation and literature research, this paper actively explores and innovate the training mode of marketing professionals from the aspects of professional training target, curriculum system construction, teaching method reform, teacher team construction and so on.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 8th International Conference on Management and Computer Science (ICMCS 2018)
Series
Advances in Computer Science Research
Publication Date
October 2018
ISBN
978-94-6252-590-0
ISSN
2352-538X
DOI
10.2991/icmcs-18.2018.32How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ling Guo
AU  - Youqin Wu
AU  - Jinping Tan
PY  - 2018/10
DA  - 2018/10
TI  - Research on the Training Mode of Marketing Major in Industry Characteristic Colleges under the Background of Big Data
BT  - Proceedings of the 8th International Conference on Management and Computer Science (ICMCS 2018)
PB  - Atlantis Press
SP  - 162
EP  - 165
SN  - 2352-538X
UR  - https://doi.org/10.2991/icmcs-18.2018.32
DO  - 10.2991/icmcs-18.2018.32
ID  - Guo2018/10
ER  -