Research on the Training Mode of Marketing Major in Industry Characteristic Colleges under the Background of Big Data
- DOI
- 10.2991/icmcs-18.2018.32How to use a DOI?
- Keywords
- Big data; Industry characteristic; Marketing major; Training mode
- Abstract
Big data has a great impact on education and teaching in Colleges and universities, and promotes the development of education and teaching in Colleges and universities in the direction of information and digitalization. Taking the marketing major of College of Technology and Art Jingdezhen Ceramic Institute as the research object, taking the marketing major of Jingdezhen ceramic University of science and technology as an example, using the methods of investigation and literature research, this paper actively explores and innovate the training mode of marketing professionals from the aspects of professional training target, curriculum system construction, teaching method reform, teacher team construction and so on.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ling Guo AU - Youqin Wu AU - Jinping Tan PY - 2018/10 DA - 2018/10 TI - Research on the Training Mode of Marketing Major in Industry Characteristic Colleges under the Background of Big Data BT - Proceedings of the 8th International Conference on Management and Computer Science (ICMCS 2018) PB - Atlantis Press SP - 162 EP - 165 SN - 2352-538X UR - https://doi.org/10.2991/icmcs-18.2018.32 DO - 10.2991/icmcs-18.2018.32 ID - Guo2018/10 ER -