Brand Image: Survey on Giro iB Wadiah Sharia Commercial Bank Individual Customers in Kota Bandung

DOI

10.2991/aebmr.k.200915.040How to use a DOI?

Keywords

brand image, Giro iB Wadiah Sharia, commercial bank

Abstract

Indonesia has a largest market potential for various sharia-based products, services and services. Islamic banking has a relationship with religious factors of a brand image. This study aims to determine the image of the Giro iB Wadiah Sharia Commercial Bank service brand in Kota Bandung. The data analysis technique used is Critical Factor Analysis with a sample of 96 customers. The results showed that the Giro iB Wadiah brand image was quite high. In conclusion, Gito iB Wadiah has been able to meet the needs and desires of customers for fund management transactions in the minds of customers.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Intan Permana
AU  - Nizar Alam Hamdani
AU  - Asri Solihat
AU  - Lindayani
AU  - Anggun Oktavia Herlianti
PY  - 2020
DA  - 2020/09/15
TI  - Brand Image: Survey on Giro iB Wadiah Sharia Commercial Bank Individual Customers in Kota Bandung
BT  - Proceedings of the International Conference on Management, Accounting, and Economy (ICMAE 2020)
PB  - Atlantis Press
SP  - 172
EP  - 175
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200915.040
DO  - 10.2991/aebmr.k.200915.040
ID  - Permana2020
ER  -