Millennials’ Communication Style and Politeness Through Their Memes Using Multimodality Analytical Lens

DOI

10.2991/assehr.k.210514.007How to use a DOI?

Keywords

Meme, Memetic Culture, Millennials, Multimodality

Abstract

Memes have been an important growing means of communication among millennials. They were used widely due to its ‘fluid’ nature and expressiveness. This study is a combined analysis of content and receptive aspects of memes. Employing 50 memes collected from twitter and 25 University students as respondents using multimodality analytical lens, this study found that the memes produced by millennials have their own standard of politeness and require intertextuality skills and perceptions to recognize the meaning and intention of the makers. The mimetic culture has coined a new culture of sharing and showing off with the purpose of criticizing, satirizing, expressing humour, and suggesting from a unique personal angle, using widely recognized images taken from cartoon films, photos, and stories.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Diah Kristina
AU  - Taufik Al Makmun
AU  - Sri Kusumo Habsari
AU  - Muhammad Thoyibi
PY  - 2021
DA  - 2021/05/17
TI  - Millennials’ Communication Style and Politeness Through Their Memes Using Multimodality Analytical Lens
BT  - Proceedings of the International Conference on Language Politeness (ICLP 2020)
PB  - Atlantis Press
SP  - 48
EP  - 53
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210514.007
DO  - 10.2991/assehr.k.210514.007
ID  - Kristina2021
ER  -