A Snapshot of Error Buzzwords on Facebook Trading Groups

DOI

10.2991/assehr.k.210514.015How to use a DOI?

Keywords

Buzzwords, Facebook, Millennial-online marketers, Words of errors

Abstract

The 4.0 growing Industry pushes trading and marketing into the digital market. Facebook allows everyone to stay connected virtually. During the COVID-19 pandemic, Facebook has become a popular digital market. The use of English dictions is booming in marketing promotion as and it is widely used by millennial online marketers in West Borneo when promoting their products using buzzwords. The data in this study were taken from one year of document observation in several online trading groups on Facebook. The study aims at finding out the error used by online marketers when posting their promotions. The study found that they used English as a “trend” rather than creating buzzwords. The in-depth interviews found that online marketers did not realize that they have used inappropriate words. The correct writing of it is often neglected without any correction as long as it sounds English and commonly used. The results of this study may reflect the language used-error analysis in future studies. Moreover, educating millennial-online marketers is considered beneficial for the sake of language politeness.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Antonius Setyawan Sugeng Nur Agung
AU  - Monika Widyastuti Surtikanti
AU  - Masfa Maiza
PY  - 2021
DA  - 2021/05/17
TI  - A Snapshot of Error Buzzwords on Facebook Trading Groups
BT  - Proceedings of the International Conference on Language Politeness (ICLP 2020)
PB  - Atlantis Press
SP  - 100
EP  - 105
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210514.015
DO  - 10.2991/assehr.k.210514.015
ID  - Agung2021
ER  -