How Could Website, Motivation, Internet Literacy, and Satisfaction Influence Student’s Education Behavior

DOI

10.2991/assehr.k.200129.020How to use a DOI?

Keywords

website, motivation, internet literacy, satisfaction, behavior

Abstract

Purpose-This study are expected to provide benefits of using website for student’s education behavior, while other variable could be present for this purpose. There was some hypothesis that interactive website, motivation, internet literacy and satisfaction affected student’s education behavior. Methodology- This quantitative research used survey through 317 students from six colleges. Some hypotheses were analyzed using model path analysis of Structure Equation and Warp PLS 6.0 was used as a tool analysis. Findings-The result of four hypotheses were proved significant to predict the Rogers theory of diffusion of innovations related to marketing theory. The Literacy Internet, Motivation, Website and Satisfaction influence positive significantly the student’s education behavior. Unfortunately, one hypothesis was not supported to predict the Rogers theory, which the internet literacy could not be moderating variable for website to motivation. Novelty- Finding the literacy internet as independent variable with the five dimensions which is knowledge information source and skill. Research limitation/implication- This research did not use standard website through all sample survey. Effect size of result from this research did not dig more deeper because comment sense of research only focuses of validity of significantly.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Enggal Sriwardiningsih
PY  - 2020
DA  - 2020/02/05
TI  - How Could Website, Motivation, Internet Literacy, and Satisfaction Influence Student’s Education Behavior
BT  - Proceedings of the 3rd International Conference on Learning Innovation and Quality Education (ICLIQE 2019)
PB  - Atlantis Press
SP  - 152
EP  - 159
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200129.020
DO  - 10.2991/assehr.k.200129.020
ID  - Sriwardiningsih2020
ER  -