Proceedings of the 1st International Conference on Life, Innovation, Change and Knowledge (ICLICK 2018)

<Previous Article In Volume
Next Article In Volume>

Implementation of GCG In Making Reputation And CRM, Toward Customer Loyality

Authors
Maman Sulaeman, Hasan Fahmi Kusnandar, Dedeh Sundarsih, Yumi Sri Andriati, Ismayudin Yulizar, Erna Rusmiwati, Endang Syarief, Yogi Sugiarto Maulana
Corresponding Author
Maman Sulaeman
Available Online July 2019.
DOI
10.2991/iclick-18.2019.54How to use a DOI?
Keywords
Good Corporate Governance, Reputation, Customer Relationship, Marketing (CRM), Customer Loyalty
Abstract

this research is based on the problem ineffective implementation of law enforcement in the implementation of assurance program, the newspaper and electronic reporting on the management of participant funds stored in Socials Assurance Labour and conflicts in the board of directors brings unfavorable effects to the image of Socials Assurance Labour, the lack of good relationship between the managers of the Socials Assurance Labour with the participating companies and nnumber of complaints both from employers and from workers who do not feel the benefits during the Social Security participants. The research method used in this study was survey method. The data collected by questionnaires distributed to 100 companies. Schedule whereas the data analysis used path analysis. The research concluded that Good Corporate Governance, Reputation, and Customer Relationship Marketing (CRM) was significant influenced on customer loyality partially. Simultaneously Good Corporate Governance, Reputation, and Customer Relationship Marketing (CRM) have significant influenced on customer loyality. So the hypothesis was verified.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 1st International Conference on Life, Innovation, Change and Knowledge (ICLICK 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2019
ISBN
978-94-6252-762-1
ISSN
2352-5398
DOI
10.2991/iclick-18.2019.54How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Maman Sulaeman
AU  - Hasan Fahmi Kusnandar
AU  - Dedeh Sundarsih
AU  - Yumi Sri Andriati
AU  - Ismayudin Yulizar
AU  - Erna Rusmiwati
AU  - Endang Syarief
AU  - Yogi Sugiarto Maulana
PY  - 2019/07
DA  - 2019/07
TI  - Implementation of GCG In Making Reputation And CRM,  Toward Customer Loyality
BT  - Proceedings of the 1st International Conference on Life, Innovation, Change and Knowledge (ICLICK 2018)
PB  - Atlantis Press
SP  - 264
EP  - 267
SN  - 2352-5398
UR  - https://doi.org/10.2991/iclick-18.2019.54
DO  - 10.2991/iclick-18.2019.54
ID  - Sulaeman2019/07
ER  -