The Influence of Free Wi-Fi And Place Toward Buying Decision In Angkringan ( Food Stall ) In Madiun City

DOI

10.2991/iclick-18.2019.52How to use a DOI?

Keywords

Free Wi-Fi, Places, Customer Decision

Abstract

The reserach objective is to provide empirical evidence from the phenomenon of “ angkringan “( food stall ) business in Madiun city which utilizes information technology toward the installation of Free Wi-Fi in order to attract buyers or customers who previously rely on the management of the comfortable place only. From the research goals, hoping able to contribute toward the enterpreneur of the angkringan in Madiun specifically and to the enterpreneur of the angkringan ( food stall ) generally as well in a way to decide the appropriate marketing strategy. This research begins with preliminary observation in some angkringan round Madiun city to know what phenomenon is going on with the support of previous studies, then the phenomenon is formulated into the problems under this research. Hypothesis: H1: there is a significant influence assuming Free Wi-Fi variable toward buying decision in Angkringan round Madiun City. And H2: there is a significant influence Place Variables toward the buying decission in Angkringan round Madiun City. Research results: There are positive and significant influences of Free Wi-Fi Variables toward Buying Decision on Angkringan round Madiun City and there are positive and significant influences of Place Variable toward the buying decision on Angkringan in Madiun City. The Angkringan enterpreneur can use these findings that the set up of the free Wi-Fi and the place management can be used as one of the marketing strategy as the attraction of the customers in a Angkringan business in Madiun city.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hari Purwanto
AU  - Dian Citaningtyas Ari Kadi
PY  - 2019/07
DA  - 2019/07
TI  - The Influence of Free Wi-Fi And Place Toward Buying Decision In Angkringan ( Food Stall ) In Madiun City
BT  - Proceedings of the 1st International Conference on Life, Innovation, Change and Knowledge (ICLICK 2018)
PB  - Atlantis Press
SP  - 255
EP  - 258
SN  - 2352-5398
UR  - https://doi.org/10.2991/iclick-18.2019.52
DO  - 10.2991/iclick-18.2019.52
ID  - Purwanto2019/07
ER  -