Why Millenials Eat Out From Home?

DOI

10.2991/iclick-18.2019.49How to use a DOI?

Keywords

Eat Out From Home; Consumer Behavior

Abstract

Development of this era also makes consumption patterns in Indonesia changed. At least the pattern changes in people's eating habits, especially in the city of Makassar in the '90s has now changed very drastically. Today, eating at home that is cooked by the family members themselves would be a rare sight and it becomes so desirable. This study uses the millennial informant of 30 people with a qualitative approach descriptive. The results of this study state that most of the millennial do the activity of eating out from home. The ease in ordering food, the cheap cost, the diverse in menu options outside and the tight working routine are the main reasons why the habit of eating out is maintained by the millennial generation.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ramlawati
AU  - Aditya Halim Perdana Kusuma Putra
AU  - Yasni
AU  - Jafar Basalamah
AU  - Andi Mappatompo
PY  - 2019/07
DA  - 2019/07
TI  - Why Millenials Eat Out From Home?
BT  - Proceedings of the 1st International Conference on Life, Innovation, Change and Knowledge (ICLICK 2018)
PB  - Atlantis Press
SP  - 240
EP  - 243
SN  - 2352-5398
UR  - https://doi.org/10.2991/iclick-18.2019.49
DO  - 10.2991/iclick-18.2019.49
ID  - 2019/07
ER  -