Creativepreneurship Spirit For Students As Prospective Advertisers

DOI

10.2991/icli-17.2018.5How to use a DOI?

Keywords

student, creativepreneurship, academics work, advertiser

Abstract

This study was based on a self-evaluation of Visual Communication Design Study Program in the State University of Malang in whichlately the students prefer to take working thesis (skripsi kekaryaan) rather than assessment thesis. Most of the students who took the working thesis usually only made a product, service, or town branding, in the form of advertising media. In our opinion, those alumni who took the working thesis could develop themselves into reliable advertisers. In fact, later on, they only became a design employee in an organization, did not become a creative young entrepreneur. What was the cause? To find out this problem, we need to collect the data through interviews with the lecturers who taught the courses, observation on the students who worked and performed a final assignment exhibition, and literature related to creativepreneurship. The data analysis was carried out based on the learning activities done in the Study Program of Visual Communication Design in the State University of Malang as well as based on a curriculum oriented on the creativity that formed an entrepreneurship spirit, freedom of press and academics, multi-disciplined innovative research, education and training, creative communication climate, and educative referrals. The results of this study showed that the students had not been fully given learning of creativepreneurship innovation in the form of theory and practice. They were only taught creative innovation pointed to the academics improvement.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mr Pujiyanto
AU  - Robby Hidayat
AU  - Mr Sumarwahyudi
PY  - 2017/10
DA  - 2017/10
TI  - Creativepreneurship Spirit For Students As Prospective Advertisers
BT  - Proceedings of the International Conference on Learning Innovation (ICLI 2017)
PB  - Atlantis Press
SP  - 22
EP  - 27
SN  - 2352-5398
UR  - https://doi.org/10.2991/icli-17.2018.5
DO  - 10.2991/icli-17.2018.5
ID  - Pujiyanto2017/10
ER  -