Proceedings of the 3rd International Conference on Language, Communication and Culture Studies (ICLCCS 2022)

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Research on External Publicity and Dissemination of the Southern School of Tibetan Medicine Culture in Garze Tibetan Autonomous Prefecture

Authors
Zhangling Wu1, *
1Sichuan Minzu College, Kangding, Sichuan, China
*Corresponding author. Email: wuzhangling123@scun.edu.cn
Corresponding Author
Zhangling Wu
Available Online 10 December 2022.
DOI
10.2991/978-2-494069-27-5_24How to use a DOI?
Keywords
Southern School of Tibetan medicine culture; Publicity and dissemination; Strategy; Garze Tibetan Autonomous Prefecture
Abstract

The Southern School of Tibetan medicine in Garze Tibetan Autonomous Prefecture is influenced by the complex and diverse regional environment, climatic conditions and ethnic culture, and it has unique pharmaceutical characteristics, theoretical system and treatment methods, as well as medical academic thoughts. The Southern School of Tibetan medicine culture in Garze is one of the core cultures of Khampa culture and Tibetan culture, as well as an important part of traditional Chinese medicine culture, which has both cultural value, economic value and academic research value. In today’s special era, its external publicity and dissemination is of great significance. However, due to the limitation of language and culture, the external publicity of the Southern School of Tibetan medicine culture in Garze is greatly restricted. By means of literature research, investigation and interdisciplinary research, literature and theories related to external publicity and dissemination of Tibetan medicine culture at home and abroad is extensively collected to understand the characteristics of the Southern School of Tibetan medicine in Garze, so as to analyze its effects and values of external publicity, find out its problems, and then put forward corresponding external publicity and dissemination strategies.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Language, Communication and Culture Studies (ICLCCS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 December 2022
ISBN
978-2-494069-27-5
ISSN
2352-5398
DOI
10.2991/978-2-494069-27-5_24How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhangling Wu
PY  - 2022
DA  - 2022/12/10
TI  - Research on External Publicity and Dissemination of the Southern School of Tibetan Medicine Culture in Garze Tibetan Autonomous Prefecture
BT  - Proceedings of the 3rd International Conference on Language, Communication and Culture Studies (ICLCCS 2022)
PB  - Atlantis Press
SP  - 206
EP  - 215
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-27-5_24
DO  - 10.2991/978-2-494069-27-5_24
ID  - Wu2022
ER  -