Precedent Phenomena in the Process of Creating a Comic Effect in Slovak Internet Memes

DOI

10.2991/assehr.k.211025.003How to use a DOI?

Keywords

Slovak media, Precedent phenomenon, Humour, Intertextual joke, Internet memes

Abstract

In this article, we examine the humorous strategies and mechanism in memetic texts of the Slovak most popular satirical Internet community Zomri, which has more than 700 thousand followers on Facebook and Instagram. When examining the degree of sophistication of humour, its openness in relation to its recipients, we were interested in how often the articulations refer to universal, international, or pop culture phenomena, and to phenomena whose interpretation requires a specific Slovak linguistic and cultural competence. With the intention of comparing quantity, we created a narrower corpus of texts published on the Zomri community page in 2019 and observed the approximate proportion of use of both universal precedent (global) and national precedent (Slovak) phenomena and the ways of creating the comic effect associated with their use. We have come to the conclusion that authors of Slovak memetic texts turn to universal precedent phenomena more often than to national ones, and that the main ways of comic creation in the analysed memes were the so-called ‘effect of deceived expectation and the unpredictability of the transformation and subsequent re-semantization of the verbal or visual component of the meme’.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nina Cingerova
AU  - Irina Dulebova
PY  - 2021
DA  - 2021/10/26
TI  - Precedent Phenomena in the Process of Creating a Comic Effect in Slovak Internet Memes
BT  - Proceedings of the 2nd International Conference on Language, Communication and Culture Studies (ICLCCS 2021)
PB  - Atlantis Press
SP  - 13
EP  - 18
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211025.003
DO  - 10.2991/assehr.k.211025.003
ID  - Cingerova2021
ER  -