Research on the Communication Effect of Emoji Derived from Hot Topics on Social Media

DOI

10.2991/assehr.k.211025.039How to use a DOI?

Keywords

Internet hot topics, Emoji, Text analysis method, Communication effect

Abstract

Emojis in the social media era have become a vital part of people’s online social activities, and their development has continuously enhanced people’s demand for online communication experience. This article sorts out the hot topics that appear on Weibo in 2020, selects the hot topics in the two major areas of business and daily life, and analyzes the use of Emojis and the communication effects achieved under hot topics in different fields. This paper first uses Octopus data collector to collect blog posts and blog comments under the three major topics, then uses ROST CM 6.0 to perform word frequency statistics and semantics analysis on the collected data, and discusses the communication effect of Emoji of hot topics through qualitative methods. Companies in the commercial sector use Emojis to deepen the personification image of brands. In people’s daily lives, Emojis provide a window for netizens to express themselves and seek empathy.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuting Li
AU  - Meijie Wu
PY  - 2021
DA  - 2021/10/26
TI  - Research on the Communication Effect of Emoji Derived from Hot Topics on Social Media
BT  - Proceedings of the 2nd International Conference on Language, Communication and Culture Studies (ICLCCS 2021)
PB  - Atlantis Press
SP  - 240
EP  - 245
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211025.039
DO  - 10.2991/assehr.k.211025.039
ID  - Li2021
ER  -